About Us

About Amy & Annette

Our Story: From Brooklyn to Everyday Jewelry Everywhere

In the vibrant heart of Brooklyn, New York, a borough known for its creativity, culture, and diversity, Amy & Annette was born with a clear mission: to make beautiful, high-quality jewelry accessible to everyone. We wanted to design a brand where innovation meets tradition, where jewelry could reflect not only trends but also timeless values — style, affordability, and confidence.

From our very first collection, we’ve stayed true to this vision. Inspired by the bustling streets, colorful neighborhoods, and creative pulse of Brooklyn, we curate jewelry that embodies diversity, individuality, and modern beauty. Every piece of Amy & Annette jewelry tells a story — a story of confidence, sparkle, and the belief that luxury should be part of everyday life, not just special occasions.

Our Philosophy: Be Unique, Be You

At Amy & Annette, our guiding mantra is simple: Be Unique, Be You.

Jewelry should never feel out of reach or reserved only for luxury buyers. It should be a reflection of your personality — whether you’re heading to the office, celebrating a milestone, or simply styling your everyday look. That’s why every design is thoughtfully created to balance timeless elegance with modern fashion trends.

We believe that:

  • Jewelry should be affordable without compromising quality

  • Every customer deserves hypoallergenic, comfortable designs

  • Style should be inclusive and diverse, just like our community in Brooklyn

  • Jewelry should help you shine every day, not just once in a while

Our Promise: Everyday Jewelry at Everyday Pricing

We’ve built Amy & Annette on one central promise: to deliver everyday jewelry at everyday pricing.

This means:

  • Affordable Luxury: Our prices are designed so that you can indulge in more than one piece without guilt.

  • Quality First: From 925 sterling silver to durable 14k and 18k gold plating and high-quality crystals, every material is carefully selected and tested.

  • Hypoallergenic Comfort: All our pieces are nickel-free and hypoallergenic, making them safe for sensitive skin.

  • Designed for Real Life: Lightweight, versatile, and durable — our jewelry is meant to be worn daily, whether you’re dressing up or keeping it casual.

Our Collections: Style Meets Versatility

We offer over 1,000 unique designs across categories:

  • Sterling Silver Hoops & Studs: Everyday staples that never go out of style

  • Gold-Plated Necklaces & Pendants: Perfect layering pieces with lasting shine

  • Crystal-Accented Jewelry: Sparkle and brilliance without the luxury markup

  • Stackable Rings & Bracelets: Affordable luxury that lets you mix and match

Every piece is crafted to complement your personal style, helping you create looks that are effortless, elegant, and uniquely you.

Inspired by Brooklyn, Loved Everywhere

While our inspiration comes from Brooklyn’s creativity and energy, our jewelry has found its way into homes across the United States and beyond. Available on Amazon, Walmart Marketplace, Target+, and our official online store, Amy & Annette jewelry is trusted by thousands of customers who love the balance of style, affordability, and quality craftsmanship.

Our goal is simple: to make Amy & Annette a household name for anyone looking for jewelry that blends fashion-forward design with everyday practicality.

Our Customers: At the Heart of Everything We Do

We are more than just a jewelry brand — we’re a community. Our customers inspire our collections and guide our journey. Every review, every piece of feedback, every unboxing video on TikTok helps us grow and refine what we do.

Here’s what customers love most about Amy & Annette:

  • “Affordable alternative to luxury styles — I can finally afford to mix and match jewelry daily.”

  • “Cute designs for everyday wear — I’ve gotten so many compliments.”

  • “Great value for the price — quality surprised me for how affordable it is.”

Your trust fuels our passion, and we promise to keep listening, innovating, and creating jewelry that meets your needs.

Our Blog: Be Unique, Be You

Beyond our collections, we’re building the “Be Unique, Be You” blog — a resource for jewelry lovers. Here, we’ll share:

  • Styling guides for everyday jewelry

  • Seasonal trend reports to inspire your next purchase

  • Care and cleaning tips to keep your jewelry sparkling

  • Gift ideas for birthdays, anniversaries, Mother’s Day, and beyond

This is our way of giving back — not just selling jewelry, but becoming part of your style journey.

Our Commitment to Trust & Transparency

We know shopping for jewelry online requires trust. That’s why we emphasize:

  • 30-Day Hassle-Free Returns — no stress, no risk

  • Clear Policies — transparent about materials, pricing, and warranties

  • Customer-First Service — your satisfaction is always our priority

We’re also working toward adding eco-friendly packaging and sustainability pledges, because affordability should go hand-in-hand with responsibility.

Discover the Amy & Annette Difference

Jewelry should be fun, expressive, and accessible — and that’s exactly what you’ll find at Amy & Annette. Whether you’re treating yourself, finding the perfect gift, or building a versatile everyday jewelry collection, we’re here to help you sparkle with confidence.

Discover the Amy & Annette difference today — where uniqueness meets affordability, dreams meet reality, and jewelry meets everyday life.